Q. What's black and white and see all over... and serves as a money pit for about everyone who buys space in it?

A. The classifieds.

Close to 98 percentage of classified ads don't get the job done for the folk who paid to place them. Why? Because they include a lot of useless verbiage and fail to use the words that truly actuate folk to pick up the phone or reach for their pen.

Yet once used properly, classified ads in newspapers, magazines and on the Computer network are money-making tools that produce inquiries and sales day after day, week after week and month after month.

The keys to effective classified ads are not guesswork, but proved principles that have attained heaps and heaps of cash for those who use them. "Creating Profitable Classified Ad